About Lily Loves
Ailsa, our Founder
“Ever since I was a little girl the outdoors has always been my happy place. My passion for flowers is in my heart and soul. Named after my daughter Lily, I started Lily Loves to pass on this passion to others, enriching their lives by bringing them closer to nature."
Our founder Ailsa spent her early years in the wild beauty of the Yorkshire countryside and when she moved to London aged 23, deeply felt its presence lacking in her urban existence. Growing up on the edge of the Yorkshire Moors and spending summers with grandparents in Hertfordshire she was always inspired by nature and her surroundings, always walking, always digging and forever bringing nature into her home.
Following a career in the police force, Ailsa followed her heart and went to study floristry in London. Shortly afterwards, life events took her to Warwickshire. It was here that she began curating flowers for weddings and events and soon after, founded Lily Loves. Now settled in Kenilworth, Warwickshire where she lives and grows her roots with husband Dave, two children Edward and Lily and the ‘horse dogs’ - Bronte and Bailey!
Today Ailsa and her Lily Loves team create beautiful seasonal bouquets, wedding florals and run workshops from their picturesque location at Beehive Hill in Kenilworth, Warwickshire.
"I'm a true romantic at heart, Emily Bronte and the wild Yorkshire landscape have influenced my work and life hugely. I’m always blown away by our natural surroundings and how they can influence and change your mind and thoughts.”
"Our mission is simple, to connect people with nature in beautiful ways so they feel happy, special and most of all, loved."
Our Values
We are devoted
Inspired by our surroundings, we put our heart and soul into every bouquet, brief, workshop and event. At Lily Loves, we want you to always feel welcome and leave inspired.
We love nature
We care about nature and the effect we are all having on our environment. When you send flowers with us, you can be sure that our beautiful packaging is designed to produce as little waste as possible. We also aim to create as much 'foam free' florals as possible when working on our weddings and events, using sustainable and eco friendly materials and mechanics.
We believe in nature therapy and sustainable blooms
In today's hyper-connected world, it does the heart, mind and soul good to (re) connect with nature and the people around you. We always take inspiration from our surroundings and use our local countryside as our seasonal colour palette. Where possible we try and source locally grown, British blooms and create designs that reflect the season.
We believe in all relationships and take the time to get to know each of our customers, suppliers and community and make simple gestures such as our Lost Bouquet.
Meet the Team
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Laura - Floristt & Marketing Magician
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Dave - (head of logistics & maintenance - basically puts up shelves occasionally!)
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Bronte & Bailey - Resident Horse Dogs